Our Mission
Building a world where every girl feels seen, celebrated and unstoppable.
Why Sporting Chick exists
Sporting Chick was created to honor the journey every girl athlete takes —
the early mornings, the late practices, the bruised shins, the tangled hair,
the quiet doubts, the fierce breakthroughs, the joy of showing up again and again.
We exist to give her what the world often forgot to give:
Visibility.
Community.
Belonging.
Identity.
Pride.
Sporting Chick is here to amplify her voice, celebrate her heart,
and unite girls in every sport under one shared truth:
If she plays, she’s an athlete.
And if she’s an athlete, she deserves to be seen.
We exist to build a global sisterhood of athletes
who play from the heart —
and know their stories matter.
What we stand for
These five pillars guide everything we create and everything we champion.
Train Like a Chick
Because skill comes from effort, repetition, and joy.
Fuel Like a Chick
Because strength begins with how she takes care of herself.
Mind of a Chick
Because confidence is a muscle — and she deserves tools to build it.
Next-Level Chick
Because she’s capable of more than she realizes.
Heart of a Chick
Because sports are played with passion, courage, and soul.
Our promise to her
To celebrate her, support her, and stand beside her.
To design gear that reflects who she is, not who the world expects her to be.
To create community, not competition.
To elevate girls’ sports today — and reimagine its future tomorrow.